Creator Engagement Manager
Social Currant
Position: Creator Engagement Manager
Company Overview: Social Currant is a tech-enabled influencer marketing agency and platform that helps mission-driven organizations and creators collaborate to reach audiences more effectively. Since 2020, we’ve connected more than 5,000 mission-aligned creators with 100+ nonprofits and impact organizations, paying out over $12 million directly to creators. We bring a remote-first environment, based on your timezone, and an entrepreneurial culture. We’re young, purpose-driven, and ready to empower others. Join us!
Job Description: Social Currant is seeking applications for a Creator Engagement Manager. Reporting to the Chief Creator Officer, this position will develop and execute strategies to grow our ecosystem of values-aligned creators by thousands, and build the scalable infrastructure and support systems to ensure every Social Currant creator feels a part of our community. This full-time position is targeted to begin in April.
Key focus areas of the role:
- Creator Engagement Strategy (40%)
- Cross-Department collaboration (25%)
- Creator Team Management (20%)
- Industry Network & Relationship Building (15%)
The following are a specific actions & responsibilities associated with this role:
- Lead the development and oversee the execution of strategies to grow and support the Social Currant creator ecosystem, and deepen engagement with our current network of creators. This is included, but not limited to working across the Social Currant platform to engage our creator network.
- Establish infrastructure to operationalize our "ladder of engagement" in partnership with the Product Team, so we can methodically and intentionally move creators from passive to highly active partners.
- Design and implement comprehensive creator acquisition, activation, and retention strategies.
- Build and manage a team (starting with a Creator Engagement Associate) to grow the network and meet KPIs set by the Social Currant Leadership team.
- Cultivate industry relationships to grow our network, including but not limited to talent agencies, creators themselves, individual agents, creator economy companies and more. This may include hosting events and/or attending industry events throughout the country.
- Work in partnership with the Accounts Team to understand industry trends, niches and types of creators they are targeting for client campaigns.
- Work in partnership with the Product team to translate creator insights, engagement data, and lifecycle needs into platform improvements that support scalable creator acquisition, activation, and retention
- Manage the Social Currant creator community, serving as the primary point of contact for creators (outside of Accounts-driven client campaigns) as they move along our ladder of engagement.
- Build scalable processes and systems to support 4x ecosystem growth over the next two years.
- Develop creator education programs, resources, and best practices guides.
This role will report to Ellie Artone, Co-Founder & Chief Creator Officer at Social Currant.
Qualifications: Ideal candidates will have:
- 5+ years of experience in creator relations, influencer marketing, talent management, or community building.
- Proven track record of scaling creator communities.
- Strong understanding of the creator economy and the ability to translate insights into campaign-level strategies
- Experience supervising direct reports
- Passion and enthusiasm for progressive politics and social impact causes
- Organized and excellent communication skills
- Able to work in a fast paced, hyper growth environment
- Background working with mission-driven organizations or purpose-driven brands is a plus.
- Experience with data analysis a plus
- Experience in startups or organizations with under 20 employees a plus
- Experience working in a tech/product environment a plus
Metrics of Success: Some key metrics:
- Network Growth: Number of new creators added monthly/quarterly
- Activation Rate: % of creators who complete their first campaign within 90 days
- Retention Rate: % of creators who remain active within campaigns and/or SC community programs year-over-year
- Campaign Participation: Average number of campaigns per creator
- Creator Satisfaction: NPS (net promoter score) or satisfaction score from creator surveys
- Quality of Recruits: Performance metrics of newly recruited creators
- Partnership Pipeline: Number of agency/platform partnerships established
- Team Performance: Achievement of direct report KPIs and team development goals
Compensation & Benefits:
- Full-time employment: $80,000 annual salary
- 2 PTO days accrued per month (24 days/year), 10 sick days/year, 2 floating holidays
- Opportunity to travel for in-person team retreats, conferences, etc.
- Health, dental, vision, and 401(k) plan
- Professional development and home office stipends